social media sites for business

social media sites for business

Did you know that as of 2018, over 3 billion people use social media? This is up a whopping 13% from last year. And the growth isn’t expected to stop anytime soon. Those 3 billion people may spend an average of 2 hours on social media per day. That means you’ve got ample opportunity to reach them. With the combination of timing, research, and some advertising? You’ll be on your way to something bigger and better. Do you want to generate more reach, more customers, more sales? Social media is one of the quickest, and sometimes cheapest, options, with a world of potential. There are some key social media sites for business that are better than others. Keep reading to see why you need to invest in these platforms.

Social Media Sites for Business

For a quick return on investment, social media marketing is the way to go. You can Boost your business quickly with these four Sites.

• Instagram

Instagram is a photo-sharing social media platform. Users follow each other to create networks (the users you follow will end up in your feed; you curate the types of photos you want to see regularly).
Double tap to heart someone’s photo, and slide up to comment. Instagram also has stories, which become a little like a photo status update for your account. If you don’t already have an Instagram Account, you should create one!  Once you’re done, this is the best way to boost your Instagram Engagement.

Instagram is Facebook’s visually-appealing sister. It’s more organic, it’s prettier. No, really – Instagram can offer more organic ways of growing. Through local and global hashtags, thoughtful posts, and Instagram stories, you can build a loyal following. And if that’s not enough, you can use their ad system as well. Facebook owns Instagram, so you can expect a similar style. While it can’t offer a 95% ROI (Facebook!), it is a solid 40.1%.

• Facebook

Facebook is a social networking social media platform. Users have the option to create a business page, and then you can encourage your customers to like your page, which you administrate with your personal account.
You can post updates to your business page as you would to your personal account. There is even a business-specific app to manage your page, where you can see statistics and metrics that tell you about the traffic hitting your business page. Make sure to respond quickly to people who post on your page, even if they didn’t ask a question, because it helps the average response time that Facebook generates for you (“This business usually responds within 30 minutes”). Facebook also has advertising to help businesses get their names out there.

If you have some money to spend, this is where you want to spend it. Facebook’s advertising program is sophisticated. And it’s used by 93% of social media advertisers. 62% of North America has a Facebook, and there’s a 75% chance they’ll go on the app once a day. This is where your advertising comes in. You have to “pay to play” this game. Don’t feel like risking the revenue? Brands only reach 6% of their audience without paid advertising. You can’t afford to lose that reach.

• Twitter

Twitter is considered a micro-blogging social media platform. Users post 140-character updates, and they can post as often as they want. Users follow each other, and when you are ready to create your account, make sure to follow other businesses like yours. Retweet what other relevant businesses post to engage them and network.
Respond to people who ask your business questions through Twitter. Run a contest through Twitter, asking people to use a specific hashtag. You can also host TweetChats, as well as live Tweet up-to-the-minute news from important events to your industry. If you need to get massive traffic or sales through Twitter, this is the way.

Sitting at #2 on the Return on Invest scale? Twitter, at 63.5%! Twitter is especially effective if you’re marketing a B2B company. It’s quick and informative. This is a great platform to drop in short and sweet ads. Like LinkedIn, you can tailor your advertising to meet certain dynamics. And since it has the largest breakthrough in the U.S., it’s worth taking a look.

• LinkedIn

Another great social media site for business? One that is actually business-orientated. And one that can also boast 380 million users worldwide. This type of social media platform can be good for extending reach, with a little benefit. It also promotes an in-house connection. LinkedIn also offers advertising that targets matching audiences. This means you’re always reaching the perfect people.

Using Your Profiles

Remember to use the same name for all of the platforms if you can, most especially Instagram and Twitter (your handle for both begins with an “@” symbol). The best piece of advice is to post consistently. For more help with social media sites for business and Advanced Social Media Marketing, click our 100% Done-For-You Services here.

Use Social Media Sites for Business?

Yes!  There’s no question about it. We all use social media sites for business decisions. Whether we’re using them to buy something or advertise something, it’s always there. Social media has changed the way we buy, sell, and advertise. And it’s working. If you want quick results, then these platforms are worth your time. Maybe one or two of them – or you can do them all. Whatever you do, try to keep up! The algorithms are often changing. And don’t forget the likes of Pinterest, YouTube, Yelp, Snapchat. Need more digital marketing advice like this? Check out our blog !

Social Media Management

Thank you for reading !