Did you know that as of 2018, over 3 billion people use social media? This is up a whopping 13% from last year. And the growth isn’t expected to stop anytime soon. Those 3 billion people may spend an average of 2 hours on social media per day. That means you’ve got ample opportunity to reach them. With the combination of timing, research, and some advertising? You’ll be on your way to something bigger and better. Do you want to generate more reach, more customers, more sales? Social media is one of the quickest, and sometimes cheapest, options, with a world of potential. There are some key social media sites for business that are better than others. Keep reading to see why you need to invest in these platforms.
Social Media Sites for Business
Instagram is Facebook’s visually-appealing sister. It’s more organic, it’s prettier. No, really – Instagram can offer more organic ways of growing. Through local and global hashtags, thoughtful posts, and Instagram stories, you can build a loyal following. And if that’s not enough, you can use their ad system as well. Facebook owns Instagram, so you can expect a similar style. While it can’t offer a 95% ROI (Facebook!), it is a solid 40.1%.
If you have some money to spend, this is where you want to spend it. Facebook’s advertising program is sophisticated. And it’s used by 93% of social media advertisers. 62% of North America has a Facebook, and there’s a 75% chance they’ll go on the app once a day. This is where your advertising comes in. You have to “pay to play” this game. Don’t feel like risking the revenue? Brands only reach 6% of their audience without paid advertising. You can’t afford to lose that reach.
Sitting at #2 on the Return on Invest scale? Twitter, at 63.5%! Twitter is especially effective if you’re marketing a B2B company. It’s quick and informative. This is a great platform to drop in short and sweet ads. Like LinkedIn, you can tailor your advertising to meet certain dynamics. And since it has the largest breakthrough in the U.S., it’s worth taking a look.
Another great social media site for business? One that is actually business-orientated. And one that can also boast 380 million users worldwide. This type of social media platform can be good for extending reach, with a little benefit. It also promotes an in-house connection. LinkedIn also offers advertising that targets matching audiences. This means you’re always reaching the perfect people.
Using Your Profiles
Use Social Media Sites for Business?
Yes! There’s no question about it. We all use social media sites for business decisions. Whether we’re using them to buy something or advertise something, it’s always there. Social media has changed the way we buy, sell, and advertise. And it’s working. If you want quick results, then these platforms are worth your time. Maybe one or two of them – or you can do them all. Whatever you do, try to keep up! The algorithms are often changing. And don’t forget the likes of Pinterest, YouTube, Yelp, Snapchat. Need more digital marketing advice like this? Check out our blog !