There’s no doubt that we’re living in the digital age. But, nearly half (45 percent) of businesses still don’t have a website! If you’re part of this group and are working on building your website, it’s important to keep search engine optimization (SEO) in mind. Simply having a website isn’t enough. If you want people to be able to find your site, you also need to make SEO friendliness a priority. Listed below are four design tips that will help boost your search engine rankings and make it easy for people to find your site.
Make Your Mission & Value Proposition Search Engine-Friendly
Your business’s mission and value proposition set you apart from your competition. When writing this proposition, be sure to think about the types of keywords people will be using when they search for businesses like yours. Your proposition should still sound natural, of course. But, by making it keyword friendly, you’ll increase your chances of people finding your site and utilizing your products or services. Do some keyword research before writing your proposition to figure out what people are looking for and what kind of language your competition uses.
Make Sure Your Site is Easy to Navigate
The layout and structure of your website also play a major role in your SEO friendliness. Think about it : the easier it is for people to find things on your site, the more likely they are to come back.
Some things to think about when addressing the layout of your website include :
- The number of clicks it takes to access your product pages
- The number of clicks it takes to make a purchase
- The ease with which visitors can learn more about your team and business’s mission
- The use of internal links that help users navigate your site more efficiently
By limiting the number of clicks required to navigate your website, the greater the chance that people will actually purchase your products and services. Do whatever you can to make things easy and intuitive.
Make Your Content Easy-to-Read
In addition to being easy-to-navigate, your site also needs to be easy-to-read. If people can’t figure out what you’re saying immediately, they’re not going to bother coming back.
Some simple practices to improve your search engine rankings and the readability of your content includes :
- Using headers and bullet points
- Using large, easy-to-read text and fonts
- Limiting paragraphs to 2-3 sentences each
Keep your product and service descriptions short and keyword-friendly, too. Think about the information your customers need and the search terms they’ll use when they want to find the kinds of products or services you offer.
Make Sure Your Website is Responsive
Mobile devices are responsible for more internet traffic than desktop computers. In fact, the majority of global online page views (51.2 percent) came from mobile devices in 2018. In order to be competitive, your website needs to be responsive and work just as well on mobile devices as it does on desktop computers. When your site is responsive, you’ll see an increased page loading speed and a decreased bounce rate. You’ll also rank higher in mobile search engine results and will reduce duplicate content issues.
Need Help with Your Website’s SEO Friendliness ?
These tips can help you create an SEO-friendly website. But, do you need more assistance in putting them into practice? If so, Contact Us at Solutions6 today.
From web development and design to link building and social media marketing, we’ve got all the tools needed to help you put together a great website. If you already have a website but aren’t sure of its SEO friendliness, give our free SEO audit tool a try today to see how you’re doing.