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Keyword overload used to be a thing but these days SEO is far more complex and subtle. Constant changes to search algorithms make it tough for businesses to keep up and ensure their website continues to rank well in search results. Let’s take a look at why your site could be suffering, and how to fix it.
Latest Google Updates
The latest Google search updates have had a significant impact on how websites are analyzed for search rankings. The search engine releases updates on a daily basis, but every few months there are more complex alterations that could affect how your website ranks.
Mobile-first indexing has revolutionized search engine algorithms in 2018. Websites are now analyzed for their suitability for mobile use as a priority for determining search result ranking. This is to reflect the growth in consumer activity, as more people use a smartphone or tablet device to conduct searches than ever before.
Google often also releases “broad core algorithm updates”. They won’t always provide details on what is being improved but do stress that any page rankings that drop after such a rollout are likely to be temporary.
The bots at Google are keen to encourage evergreen quality content, rather than websites that continuously try to ‘beat the system’. While it’s important to know what the latest search algorithm updates are, there are things you can do to make sure your content is always on the right side of Google.
Three Ways to Boost Your Search Engine Ranking With SEO
Search algorithms will always be evolving, but there are some common themes that remain in every update. Follow these four steps to make sure you’re not missing out on higher search rankings.
1. Produce Quality Content
Choose relevant content that provides useful information to visitors. Instead of just selling your product, write information about why it solves the customer’s problem, for example. You could also try keeping your blog or news pages regularly updated with hot topics related to your business and industry. This will make sure your website content is highlighted for regular, relevant search queries over time.
2. Update Your Metadata
Make sure your URLs match the content and update the metadata that shows in a search result. The metadata is the short description you see below the website link on a search result. If you don’t enter one, it will show the first sentences on the page. This means you could miss out on clicks, as viewers will skim past to a description that more clearly answers their search query.
3. Use Long-Tail Keywords (But Don’t Stuff Them Everywhere)
Keyword research is essential to boost your search rankings. It will help your page rank well for more relevant searches, which will drive more people to your website. Use a keyword planning tool to discover ideal variations to include on your website pages. You can also use tools such as Google Analytics to find out what people are searching for before they land on your website. Don’t, however, stuff keywords in anywhere and everywhere. This is an outdated SEO practice that will actually damage your ranking. Search algorithms now recognize that pages with too many related keywords are likely to be spam and not deliver quality content. These pages are then ranked lower than their quality-driven competitors.
Ask an SEO Expert
If SEO and Search Algorithms still put your head into a spin, it’s time to call an expert. Get in touch with us today for a Professional Website Consultation and more help with your online presence.
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